Our Story

Hello, beautiful souls! I'm Kimberly Farnham, the heart and soul behind Be Uncommon Co. I'm thrilled you’re here and excited to give you a glimpse into my journey.

Picture this: hard hats, home remodeling and the relentless hum of construction. That was my world for the longest time. Breaking through the tough exterior of the construction sales industry, I found my place working with business owners and homeowner helping make their dreams come true. But deep down, I felt a tug—a yearning for a life beyond the blueprints.

Despite the success in construction, my heart craved a different kind of building—one made of sweat, determination, and the pursuit of personal excellence. So, I made a daring move. Leaving the familiarity of renovation and home improvement behind, I ventured into the uncharted territory of fitness and fashion.

Just like a construction project, I approached Be Uncommon Co. with intention and precision. It's not just a store; it's a manifestation of my vision to empower individuals to embrace a healthier, more active lifestyle. Accessories and activewear that’s not just about the fabric — it's about resilience, strength, and the belief that everyone can turn pain into passion and build the life they dream of.

My journey, from steel-toe boots to stylish strides, is more than a personal narrative. It's a celebration of the audacious spirit of women who defy expectations. So, as you explore our curated collection, know that each piece carries a piece of my journey—from construction sites to squat racks and creating your own confidence.

Be Uncommon Co. is more than just a brand; it's an invitation to join me on this empowering odyssey. Let every purchase be a celebration of your strength and style, just like it is for me. Here's to a world where fitness meets fashion, and where we continue to unfold our stories—one bold and beautiful step at a time.

Welcome to Be Uncommon Co., where dreams are chased, caught, and celebrated. Let's build our stories together.

Here with you every step of the way,

Kimberly xx